Many of you may have come across the word “Amarantine” before, as it is the title of the 2007 Grammy winning album recorded by the famous Irish singer/songwriter/musician and producer Enya. When asked about the origin of this title, Enya explained “Poets use the word to describe an everlasting flower,
and I loved the image of that.”
When we go back in time, we find that the word originates from the ancient Greek word of “amárantos”, which stands for unfading, eternal and infinite. Over the years, a beautiful orchid, a weed and a colour have been named after it too.
To us here at Amarantine, this exactly represents what we believe that personal and professional development is all about. We start learning from the moment that we are born, and we never stop learning until the day we die. It really isn’t optional, as there’s simply no getting away from it. It is a continuous, eternal and
Some of our learnings happen consciously, as we follow formal education, on‐board training programmes or practice to learn new skills. But much of our development also happens in the unconscious space, where we simply take a moment to think or reflect, speak with other people, watch the telly or browse the
With Amarantine, your personal and professional development guide, we want to inspire your continuous personal and/or professional development. We want to help you bring the unconscious into the conscious, and inspire you as to what more you could do to meet your personal aspirations (or support others in achieving theirs).
I wish you happy reading!